Tips for attracting new customers to your flower shop
Not that many people set their foot into your flower shop. It’s needless to say that this isn’t good for business. What you need to do is get people into your florist shop and do it fast. If you want to regain lost sales, this is what you need to do.
Decorate your flower shop
Sometimes, the best way to market your florist business is from the sidewalk. If your store is located in a pedestrianized area, then lots of people pass by. The outside is the first thing that they see, so make sure that your flower shop stands out. Get rosette ribbons and start decorating. Rosette ribbons will help you beautify the flowers arrangements. All you have to do is incorporate ribbon bows into the floral arrangements. Ribbons will make them look professional. Customers will get to see the finished product and not messy flowers.
There are other attractive ways you can use ribbons. For instance, you can add embellished baskets or simply put the ribbons on display. With a string or small rope, you can make a drape. The only thing to pay attention to is the colour combination. The outside will make people want to come in.
Ensure a great customer service
Location is not as important as the way you treat your customers. Providing an awesome customer service is essential, that is if you want to have a successful flower shop. Take the time to get to know your customers and find out what is it that they want. You cannot appeal to people with just signs and product samples. Talk to them and make efforts to help customers with their purchase. After all, this is what your florist business is supposed to do, cater to the needs of people.
Lower price points
You know that you are not offering a fair price, but you have no choice. You have to pay rent, salaries, and make profit. However, if you do not lower the price, no one is going to buy from you anymore. It is not that people are penny-pinching. Their income is not high enough to support their needs and when it comes to giving up pleasures in life, they will choose flowers over food or going out.
Make people offers that they cannot refuse. A great place to start is with top arrangements. People will be so happy with what you have done that they will recommend you to their friends and family.